WE ARE PERELLE BUTCHERY
FAMOUS PERELLE SAUSAGES
Take in all that we have to offer at Perelle Butchery. We provide our customers with the best customer service, the most delicious, and of course, freshest products in Guernsey. Our customers rave about our famous sausages and our award winning products. If you’re curious as to why, stop by our store to experience it for yourself. We guarantee that once you do, you’ll soon understand what the fuss is all about.
AGED BEEF
Scotch Sirloin Steak, Irish air dried ribeye, 28 day aged fillet steak. We have it all at Perelle. we only source the top 1% of selected beef, coming from the best farms across the UK and Ireland. We only use grass fed beef for all our beef products, from Fillet steak to Royal burgers.
FREE RANGE PORK
We use high welfare outdoor reared pork which is produced on West End Farm, situated 700ft above sea level in the picturesque Wiltshire hills. This family run farm has been producing livestock across three generations. The pigs are free to roam outside in social family groups. Housed in large straw yards, the pigs have the space to forage and play, demonstrating all their natural behavioural characteristics.
POULTRY
Using fresh British poultry gives us the advantage of working with the finest chicken available. This Farm Assured Red Tractor poultry really is fantastic. We make everything from Chicken fillets, chicken sausages to Southern style nuggets.
NICE "N" EASY RANGE
A full range of ready to go meals made from fresh ingredients ready for the oven. We use only quality tried and tested recipes which are sure to be the new family favorites.
DORSET AND SCOTTISH LAMB
The very best quality Lamb.
sourced from Dorset based farms from Easter till July, then Scottish. We butcher it to requirements, making many different products.
SHOP
Numerous stuffings, Flavoured Salts, Steak Sauces,Brioche Burger Buns,Fresh Fish. Its all at Perelle Butchery
AWESOME BBQ RANGE
The very best BBQ products available. From Royale Burgers with cheese and Bacon to Garlic Spatchcock Chickens to Mint and Garlic butterflied leg of Lamb.
Its all here at Perelle Butchery
PRE - PACK RANGE
We make a full range of pre pack Sausages, BBQ products , Bacon, Fresh Meats, and Ready Meals. Contact us for more details
WHO WE ARE
Perelle Butchery is an industry leading Butchers Shop business founded in 2011. Our products are made of the highest-quality ingredients, and we guarantee to only serve you with the freshest products available in Guernsey . Our service is multi award winning, having won the Customer Service Awards numerous times. Our prices reflect the outstanding quality that will make you come back for more! Want to know more about our products, services and team members? Get in touch with us today or simply stop by the shop!
WE’RE MAKING HEADLINES!
NEWS STORIES
With a huge following of dedicated shoppers, it’s no wonder that Perelle Butchery has been mentioned by the press several times just this past year! Check out our latest news and updates and see what we’ve got in store for our customers.
SURE CUSTOMER SERVICE AWARDS 2018
Perelle Butchery has been shortlisted for the Best Customer Service for a retail outlet in Guernsey. We are really pleased for ourselves and our team at the Coop Grande Marche
NEW LOCATION OPENS
Award-winning Guernsey butchery takes up residence at Grand Marché St Martin
Guernsey’s award-winning Perelle Butchery has taken over the fresh meat counter at Grand Marché St Martin’s. The partnership is part of the Society’s continued commitment to improving its offering to customers while supporting local businesses in the Channel Islands.
A success story that began with a sausage
Guernsey butcher Tony Fiore and his wife and business partner Sarah started Perelle Butchery seven years ago and are proud to have now secured a strategic partnership with The Channel Islands Co-operative Society.
The business was founded on the premise of selling the finest ingredients so customers could go home and make amazing dishes. ‘We are always there for our customers, making sure they get the best advice on cooking and choosing the right cuts they need,’ said Tony, a qualified licensed butcher.
The two local businesses first worked together in 2012.
‘In July 2011, we started our business with one counter selling a small range of goods. After only a few months the Society approached us and asked us to make sausages for them. We came to an agreement in March 2012 that we would be able to supply sausages under the Perelle Butchery brand.
‘This success enabled us to invest in more equipment and staff. After only a short time we increased our production to around 22,000 sausages per week. This came as quite a shock. Not only did sausage sales increase but the Perelle Butchery branded packets brought customers to the shop at Perelle,’ explains Tony.
The Perelle Butchery pre-packaged range has significantly expanded over the years to include a diverse range of sausages and ready meals.
A partnership with The Channel Islands Co-operative Society
Taking over the meat counter at Grand Marché St Martin was the next logical step, providing choice and quality fresh meats to customers.
‘The Perelle Butchery counter at Grand Marché St Martin mirrors our award-winning shop at Perelle, selling a full range of high-quality meat. Our skilled team of five will train Co-op staff and oversee the day-to-day running of the new shop. Perelle Butchery and the Co-op share the same aim of providing the highest quality produce to islanders, so we make a natural partnership’, added Tony.
The meat counter has been rebranded as Perelle Butchery and will operate as an independent and founder-run business.
Aged beef, free-range pork, scotch lamb and a wide range of poultry is available.
A positive future
Perelle Butchery is positive about the future, thanks to its partnership with the Society.
‘Our customers can now visit us at our Perelle shop or in Grand Marché. As far as I am aware this is the first time a professional butchery has moved into a supermarket in Guernsey. There’s always room to expand as well and we have an abundance of new ideas that we are sure customers will love’, said Tony.
‘Following customer feedback, the Society recognised that with Tony’s expertise, knowledge and focus on quality we could improve our fresh meat offering,’ said Kenny McDonald, the Society’s Head of Retail Operations.
‘Perelle Butchery has a long-standing reputation as one of the best-quality butchers on the island. We are sure our customers will be delighted to see Tony and his range of products available at your Grand Marché St Martin’s store. As part of our commitment to the community, The Channel Islands Co-operative Society is proud to support local suppliers and provide Tony with the opportunity to develop the new meat counter as a complement to his well-established store.’
GET TO KNOW THE INSTORE BUTCHERY AT THE COOP GRANDE MARCHE
We now have a Butchery inside Coop St.Martins Grand Marche. Offering all the same delights as our shop at Perelle
NICE 'N' EASY RANGE LAUNCHED IN THE GUERNSEY COOP
Today we launched our ready meal range into the local Coops. All fresh ingredients, all raw ingredients and all in oven proof dishes.
Beef Black Bean
Beef Stroganoff
Chicken Curry
Chicken Sweet and Sour
Chicken Tikka
Chilli con Carne
JUNIOR HOCKEY DEVELOPMENT
We have been proud sponsors of Junior Hockey in Guernsey for over ten years.
THE BEST BUTCHERY SHOP IN GUERNSEY?
Come down and meet us. We can give you plenty of advice on all the excellent award winning products we sell.
THE CUSTOMER SERVICE AWARDS
Owner Tony Fiore said the news came as a complete surprise.
'We were hoping to win best business because we were finalists last year, but we didn't expect to win the overall award, I was quite surprised.'
Mr Fiore said everyone who works at the butchery takes customer service very seriously.
'If you treat people the way that you would like to be treated you're halfway there.
'All of our staff have that instilled in them, they give the very best. Customer service is everything, especially when there's competition from everywhere else. It's a key element and we share our knowledge with customers about the products.'
All the products sold from Perelle Butchery are hand-made on site.
'We produce around 23,000 custom-made sausages a week, and I always say that every sausage is a meal for one person so it's really important that every sausage is perfect.'
MEDIA GALLERY
A FEAST FOR YOUR EYES..!!
OPENING HOURS
Tue: 7:00am - 4:00pm
Wed: 7:00am - 4:00pm
Thu: 7:00am - 5:00pm
Fri: 7:00am - 5:00pm
Sat: 7:00am - 5:00pm
Sun: 8:00am - 12:00pm
